2. New usage suggestions C. Premiums D. Rebates and refunds Accessibility: Keyboard NavigationBelch - Chapter 14 #17 Blooms: AnalyzeDifficulty: ModerateLearning Objective: 14-02 d. It allow marketers to reach target customers in different ways. Which of the following statements is/are correct? Tools and Techniques of Sales Promotion Sales Promotion Tools and Techniques – Consumer Promotion Tools, Trade Promotion Tools and Business Promotion Tools 1. John Smith. e. Firms have to rethink the relationship between attitude and behavior of their consumers. Sales promotion is a type of promotional mix in which the primary elements are advertising personal selling direct marketing, etc. The company wants to reward present users for their past brand allegiance. Develop sales tactics. a) A function with multiple variables can be linear. Of the choices, only a rebate offer on an inkjet printer is a sales promotion. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales … what are the four important decisions made when developing an advertising program? Show transcribed image text . These are the advertisement letters that are written to draw the attention of the purchasers towards the promoted product and to boost sales. The growing use of sales promotion has resulted in promotion clutter. ______________ advertising is utilized most often by mature, well-known brands. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. The company wants to load consumers. A research regarding impact of sales promotion on brand image is being done.If you know scales helpful for this research,please share. A) consumer refund offers B) free samples C) premiums related to the product D) frequency awards E) coupons that include a selling message. Successful sales promotions often use consistent themes … A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. D. Sales promotions are only offered to … _____ is irregular in nature. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? _____ … 7/25 C. 21/75 D. 75/21, What was the first industry to industrialize in Great Britain. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Which of the following is a trade sales promotion tool? b. Weegy: 34 x 3 = 102 would be used to verify the equation 102 / 3 = 34. It has only one source B. c. Loyalty programs are designed to encourage repeat purchases. View answer. Newspaper ads: is not considered a sales promotion tool. Downloadable! John Smith. Which of the following statements is correct? Both The Sales Discounts And The Sales Returns And Allowances Accounts Are Not Closed. Sales Promotion Objectives: Increase in Sales Volume, Encourage Repeat Purchase and To Block Competitor Moves Sales Promotion Objectives – Top 7 Objectives: Launch New Products and Increase Trail, Encourage Dealers to Participate in Display and a Few Other Objectives. Which of the following is an example of a sales promotion? Relevant answer Khan Taufique a. sales contests. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. 20) Identify the objective of trade promotions. C)They are dependent on the advertisers and reflect only their viewpoint. A coupon that expires in one month is an example of a sales promotion. a) Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts. a. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? which advertising objective is used heavily when introducing a new product category? QUESTION 7. E. answered May 22, 2016 by Felicia . Which of the following would be considered a suspicious purchasing ... can Bomb-making ingredients can be found in some common health and ... Divide 7/15 by 3/5. ADVERTISEMENTS: Everything you need to know about the methods of sales promotion. A. Which of the following statements is true regarding the promotion mix? A) Sales promotion is the only promotional element that is not regulated. A)They are large organizations employing many creative people. Sales promotion programs are targeted only at consumers. Trade promotion decisions are often rushed and based on sub-par data. Advertising C. Sales promotion D. Satellite radio 41) Which is correct about “noise” in the communication process? Correct answer: (D) Retail chains. Objectives must specify the amount of change. b. b. coupons. Test bank Questions and Answers of Chapter 12: Sales Promotions Which of the following statements is/are correct? Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? b. B)whether or not to enter a market. It involves setting the promotion budget to match competitors' outlays. Which of the following statements is the most correct statement? Sampling B. These different activities are known as marketing. Retail sales promotion has to depend on others factors to positively impact the buying behavior. Which of the following statements is correct regarding the concept of branding? Sales promotion is a type of Pull marketing technique. c. The company wants to establish repeat purchase. Which one of the following is NOT a condition of a contract? Hospital. Expert Answer 88% (8 ratings) Previous question Next question Transcribed Image Text from this Question. WINDOWPANE is the live-streaming social network that turns your phone into a live broadcast camera for streaming to friends, family, followers, or everyone. 102. Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. b. B. See the answer. Which of the following is true of integrated brand promotion (IBP)? Features of Sales Promotion. Which of the following statements is not correct? in the promotion mix, _____________ refers to any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Chapter 13: Personal Selling and Sales Promotion Which of the following statements about personal selling is correct? Multiple data sources and conflicting needs from various departments further complicate the issue. 10. The modern day of advertisement agency has its origins during this period. _____ is the factors contributing for the rapid growth of Sales Promotion. Related: Top 5 Important Determinants of Promotion Mix (Explained). Sales Promotion - Marketing aptitude questions Q1. Impact of Sales Promotion on Customer Loyalty Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. s. Log in for more information. A. ... Government bureau. b. B. Point-of-purchase Displays. Select one: a. A detergent that advertises how clean it gets clothes is appealing to the _____ consumer need ... Experiential; View answer. Answer: sales: 4) Which of the following statements is true about customer promotion? Multiple Choice. What are some misconceptions regarding marketing mix variables? Sales Promotion Chapter Exam Take this practice test to check your existing knowledge of the course material. Promote marketing intelligence. 10. which advertising objective is best suited to building selective demand? Which inverse operation would be used to verify the following ... What promotes the recognition of ideologies. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. one popular method of branded entertainment is __________, which embeds brands as props within other programming, for example, television shows and movies. This lesson covers the following objectives: Define the exact meaning of premiums list them in order. D)They are independent of the advertiser and have an outside viewpoint. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. Weegy: The Court of Appeals performs the following actions EXCEPT send the case back for re-trial User: The Supreme ... Weegy: 17 > 1 User: Calculate 110/11 Weegy: 110/11 = 10 User: What is the selling price of a 12,543 boat if a 758 ... Weegy: "Women" was given power in Iroquois society that was not usually given power in other civilizations. (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. This problem has been solved! Downloadable! C. Sales promotions offer long-term incentives to buy a product. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years? Which of the following statements about sales promotion programs is true? Answered Jan 19, 2017. Asked 4/6/2015 9:22:40 AM. Answered Sep 27, 2017. B. b) If a constraint is violated, then the problem is infeasible. ANSWER: (3) Cheap bargain. Answer: get channels to carry the product and promote it: 21) Which of the following statements is true regarding sales promotion? While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process. companies who primarily direct their promotional activities to channel members are using a(n) ____________ strategy. 17. Sales promotion letter is written to push the sales of any product or services. None of these are correct. The best salespeople are the ones who work closely with customers for mutual gain. c. It prevents the exposure of a brand. The Manufacturing Overhead Budget shows only the variable portion of manufacturing overhead. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. 87. We'll review your answers and create a Test Prep Plan for you based on your results. User: whats the sum of 3/8 and 1/16 Weegy: 2 + 2 = 4. a. Some sales promotions are aimed at consumers. Sales prom view the full answer Previous question Next question Transcribed Image Text from this Question View answer. c. samples. User: what's 307, 495 rounded to the nearest ... Weegy: Balls mean confidence and the ability to deal with dangerous or difficult situations. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. All of the following are examples of consumer sales promotions EXCEPT: a) free samples b) coupons c) contests d) displays e) demonstrations Answer: D _______________. B) Newspaper ads C. Is not usually combined with other aspects of promotion in the total marketing mix. Because many governments do not regulate promotional activities, event planning is minimal. A. It is said that the manufacturer will realise the cost of … Dealer contest. Select one: a. ______________ is used by companies to build good relation with consumers, investors, the media, and their communities. Promotion includes personal selling mass selling and sales promotion Share Reply. Public relations cannot effectively be used with sales promotions. Which of the following is a sales promotion tool that typically does NOT build brand image? B. Point-of-purchase Displays. a. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? A "10 Cents Off" Coupon Promotion. Which of the following would NOT represent a reasonable objective for using this form of sales promotion? A 0 votes. Generally speaking, "Price" is more important than "Place." Earn a little too. The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? which of the following statements about public relations is correct? C. Trade Show Exhibits. Consumer Promotion Tools: 1. 103. asked May 22, 2016 in Business by Brian4tw. Correct answer: (B) rules regarding the constitution and activities of the company. c. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. People correctly think that promotion money gets spent primarily on advertising. A coupon that expires in one month C. A company newsletter D. A permanent price reduction . Sales promotion is a type of direct marketing. part 2. C. All the special sales promotions add up to less money than advertisements. In additional to the rules relating to sales promotions in general, prize promotions must also specify before the time of entry the following: any restriction on the number of entries; a. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, … C)what price to charge. Correct answer: (A) Functional. A. B. working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function? Which of the following advertisers is likely to run advertising at an uneven bursting or pulsing pattern over the period of a month? b. sales promotions are long-term incentives to encourage the purchase or sale of a product or … Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Answer: sales promotion: 3) Which of the following is almost always the measure of effectiveness of a sales promotion? C. Trade Show Exhibits. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. 0 votes. On the basis of the meaning of sales promotion, the following are characteristics of sales promotion may be enumerated- 22 INCORRECT Which of the following statements about sales promotion is true? Consumer contest. 118.Regarding promotion methods, which of the following statements is TRUE? Which of the following events directly led to the War on Terrorism? To disseminate information through salesmen, dealers etc., so as to ensure the product getting into satisfactory use by the ultimate consumers. Answer: sales promotion: 2) Identify the discrete programs with well-defined beginning and starting dates that offer incentives to customers to purchase or use the product. E. Is one of the least expensive components of the communications program. d. The company wants to ensure that promotional dollars do in fact reach consumers. C) Sales promotions are offered to both intermediaries and ultimate consumers. The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. Sales promotions are short term strategies for increasing the sales volume. Sales promotion is a short-term incentive to initiate trial or purchase. Discount. is a short-term incentive to encourage the purchase or sale of a product or service. c) The greater emphasis on … Which of the following is not an element of service marketing mix? logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks are examples of which promotional tool? A. d. rebates. 6. Correct answer: (B) Retailer. A. A. It is a simple process. It uses promotional tools that do not need to be evaluated. Sales promotion is the process of convincing a potential customer to buy the product. b) Because of an increased focus on value, consumers are more responsive to promotional offers. e. Loyalty programs reward consumers for the amount they spend and are designed to encourage repeat purchase- A) Coupons B) Newspaper ads C) Premiums D) Point-of-purchase displays c. Loyalty programs are designed to encourage repeat purchases. c) A Linear Program as described in Supplement B can have more than one objective function if it has only one constraint. A. integrated marketing communications must deliver company and brand messages that are _____________. Which of the following statements is correct? Loyalty programs reward consumers for the amount they spend. 7/9 B. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. Loyalty programs can be a form of consumer sales promotion. Weegy: The following would be considered a suspicious purchasing behavior is a customer who refuses similar products ... Weegy: The fraction 7/15 divided by 3/5 is 7/9. B. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. A) Coupons which of the following statements is true regarding the promotion mix? ... John Adney. Sales promotion is newly accepted by management as an effective sales tool. 40) Which of the following is NOT a major mode of communications in the marketing communications mix? This answer has been confirmed as correct and helpful. Which of the following statements about sales promotions is correct A. Work with other business functions and third parties. generally, ______________ is a company's most expensive promotional tool. Public relations includes press releases, sponsorships, events, and Web pages b. Pay per click Internet advertising B. Q2. What is sales/marketing promotion? Personal selling can provide immediate feedback. B)whether or not to enter a market. Best answer. e. POP promotions. B. A. Sales promotions are generally looked at as tools that undermines the brand; yet a tool that is necessarily meant to speed up sales. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. Which of the following is not considered a sales promotion tool? in developing advertising strategies, marketers must make decisions regarding _____________. specific promotional tools used in ___________ include direct mail, catalogs, online and social media, mobile marketing and more. Many customers are unable to distinguish the salesperson from the company. The Manufacturing Overhead Budget provides a schedule of all costs of production other than direct materials and labor costs. […] The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. It is often coordinated with marketing activities such as advertising, promotion, sales targets, channel management and visual merchandising.The following are common types of sales promotion. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. Sales promotion ideas can come from anywhere. promotion includes personal selling mass selling and sales promotion Correct answer: (A) Advertisement. Develop the customer proposition. ADVERTISEMENTS: Advertising and Sales Promotion! To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. A. D)how much capital to use. Explanation: B) Common sales promotion techniques are coupons, point-of-purchase displays, give aways, rebates, free samples, bonuses, frequent-user incentives, contests and sweepstakes, and cents-off deals. Advertising is as old as trade and commerce. D) Point-of-purchase displays. Which of the following is NOT a requirement for setting advertising objectives? marketing 0 Answers. Events and experiences B. Correct answer: (D) sales promotion. These letters carry the points regarding … Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. 7. D. Gets immediate feedback from consumers. what is the goal of integrated marketing communications? A "10 Cents Off" Coupon Promotion. 1 Answer/Comment. Loyalty programs reward consumers for the amount they spend. Loyalty programs can be a form of consumer sales promotion. D)how much capital to use. C)what price to charge. D. … d. All of the options listed. Question. D. Firms spend more money on advertising than on sales promotion. what are the five promotion mix tools used by marketers to communicate customer value? E. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. which of the following statements is correct regarding marketing communications today? Which of the following statements is true regarding salespeople? Which one of the following is not a sales promotion tool: Advertisement. B)They are not involved in planning and handling mass selling details for advertisers. The use of sales promotions has declined in recent years. which promotional tool engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and building lasting customer relationships? Sales promotion is the practice of offering sale prices and other incentives to customers. specific promotional tools used in _________ include press releases, sponsorships, events, and web pages. Integrated marketing communications must deliver company and brand messages that are _____. Which of the following is true regarding the functioning of advertising agencies? Advertising is a personal form of marketing communication. C) Premiums A) Sales promotion is the only promotional element that is not regulated. Which of the following statements is true regarding the development of a sales promotion plan: A. answered May 22, 2016 … 19) Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as: Answer: trade promotions. C. d. All of the options listed. Select correct option: Product advertising Commercial advertising Action advertising Awareness advertising 48)Advertising can be used to sell: Select correct option: Product Services Idea All of these 49)Which one of the following is NOT an ingredient of a Promotion mix? Limitations of Sales Promotion: Sales promotion activities are often criticised on the following grounds: (i) No Real Incentives: The incentives offered through sales promotion schemes are fictional, and not real. 153. Share what’s outside your window and all around you. D. … According to Kotler, “sales promotions are short term incentives to encourage purchase or sale of product or services”. A. Public relations includes press releases, sponsorships, events, and Web pages. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Updated 4/6/2015 9:41:55 AM. Which of the following statements is NOT correct concerning the Manufacturing Overhead Budget? To increase sales by publicity through the media which are complementary to press and poster advertising. Consumer sales promotion take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales.