Accessed April 18, 2020. These numbers do not include drivers who have been accused of mistreating female and black customers. NPR notes that the respondents to their survey, over 10 percent said they were unaware of this, and half of the respondents said they want them to stop. Bhuiyan. "Uber shuts down in Denmark." This has caused customers turn to alternatives such as Lyft and SideCar (Ogurchak, 2016). While Uber has policies to diversify their workforce, the implementation process is vague and broad. When asked about the declining numbers, the director said the female engineers were not good enough (Levin, 2017). Uber partnered with the Grace Hopper Celebration of Women in Computing to recruit more women in the tech field (Uber, 2017). Uber and Lyft’s Drivers are not employees. Trademarks communicate “intellectual and emotional attributes about… your company, and your company’s reputation, products, and services. A possible explanation is that Uber believed that since they had deactivated Drivers who were charged with criminal acts and assisted police investigations, they absolved these grievances. “Power Drivers” are awarded $2,000 for logging 60 hours in a week. A self-employed individual does not work for a specific employer who pays them a consistent salary or wage. While Uber attempted to fight these claims because their Drivers are independent contractors, many of these complaints can be linked to Uber’s background check policies. Individuals employed at will can be terminated at any given time with or without “good reason”, and he or she would have limited legal rights to fight it. (2017). Published Tuesday, December 8, 2020 Uber is to sell its autonomous driving unit to start-up Aurora, in a deal designed to accelerate the firm’s attempts to become profitable. In March of 2017, Uber published its diversity numbers for the first time since its conception in 2009. Retrieved from http://www.npr.org/sections/alltechconsidered/2017/06/09/531642304/the-faceless-boss-a-look-into-the-uber-driver-workplace, Stereotype. Uber may disclose information, including personal data, to third parties if: “(a) there is a complaint, dispute or conflict, including an accident, relating to a Driver; (b) it is necessary to enforce the terms of the Driver Agreement; (c) it is required, in Uber’s sole discretion, be applicable law, regulation, ordinance, license, or operating agreement; (d) it is necessary, in Uber’s sole discretion, to protect the safety, rights, property, or security of Uber, the Uber Services, or any third party; to detect, prevent… security or technical issues… to prevent or stop activity in which Uber… considers to be, or pose a risk of being, illegal, unethical, or legally actionable (Uber, 2015).”. Copyright © 2003 - 2021 - All Answers Ltd is a company registered in England and Wales. While Uber has not technically broken any law, its actions are warranting reviews that will eventually serve as checks and balances for ridesharing companies (Gallegos, 2014). Ed Baker, Vice President of Product, resigned after he was reported making out with another staffer, and the company’s CEO, Jeff Jones, resigned after six months because his values did not match with Uber’s culture (Bhuiyan, 2017). 49-55). Retrieved from https://www.theguardian.com/technology/2017/feb/20/uber-urgent-investigation-sexual-harassment-claims-susan-fowler, Marketing Techniques. Uber Wants to Track Your Location Even When You’re Not Using the App. Halbert, T., & Ingulli, E. (2015). 22 exempted app-based drivers and companies. According to the U.S Patent and Trademark Office (USPTO), a utility patent is: “Issued for the invention of a new and useful process, machine, manufacture, or composition of matter, or a new and useful improvement thereof, it generally permits its owner to exclude others from making, using, or selling the invention for a period of up to twenty years from the date of patent application filing, subject to the payment of maintenance fees (Types of Patents, n.d).”, Uber’s utility patents are for their business methods, but since these methods are called into question and being scrutinized, there is a strong possibility that they will lose its protection if faced with a law suit. A. Uber. There have been several complaints about car accidents, assault, and rape. Retrieved from http://www.latimes.com/business/technology/la-fi-tn-uber-la-assault-20160721-snap-story.html, Levin, S. (2017). J. December 08, 2020. 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